The property is a 75 unit limited service, extended stay hotel. It is located in El Cajon, California.

The Hotel has 2 acres of land with ample parking including ADA-compliant spaces.

Strategic Position:

The Inn has been positioned as an extended stay lodging facility for moderate to low income guests/families.

All of the guest rooms except six are equipped with kitchenettes that are a guest satisfier for the long-term occupant.

The property is located in an economic area that attracts the extended stay guest and it has been successful at competing in this market.

Strategic Strengths:

One of the strengths of the Inn is its relatively low cost of operations.

With the property’s guest being primarily weekly, monthly or longer stays, the property functions more like an apartment complex than a transient hotel facility.

Housekeeping, repairs and general maintenance costs are more in line with apartment complex costs than the higher costs incurred with a daily lodging facility.

The property has a reputation of offering a good product that is considered a well priced value to its guest.

The Inn is located in a very busy location with good visibility.

The property has been well maintained, the grounds are well kept, and the property has produced good occupancy and consistent revenue with the extended stay occupant (weekly, monthly).

Property Overview:

• Kitchenettes
• Exterior corridor, 2 stories
• Outdoor pool
• 2 bedroom, full kitchen, manager’s apartment
  

Special Amenities:

• Outdoor Pool
• 2 BBQ areas
• Guest laundry (coin operated)
• Cargo storage container at back of property
• Color TV’s
• Telephones
• Ample guest parking
  

Recommended Course of Action for New Owner:

To continue operating the Ha’ Penny Inn as a low to moderate income extended stay property.

A new owner could be more aggressive in their local area marketing. The property could also establish their own Internet web site and contract with the third party Internet sites (Expedia, Travelocity, Hotels.com) utilizing them as reservations system sources to attract more guests at a higher room rate.